A marketing calendar is an invaluable tool for businesses that want to stay organized, plan ahead, and measure their performance over time. It provides the foundation around which we plan, build and activate targeted promotional activities across traditional and non-traditional channels. It also helps us to organize and plan key dates related to your marketing strategy and campaigns, including:
- Company Events (e.g. meetings, webinars, workshops, fundraisers, etc.)
- Company News (e.g. new product launch, new service offering, quarterly financials, sales milestones, customer case studies, etc.)
- Company Promotions (e.g. special offers, discounts, contests, etc.)
- Industry Events (e.g. trade shows, conferences, etc.)
- Industry News (i.e. new trends, regulations, innovations, etc.)
- Industry Promotions (e.g. special offers, discounts, contests, etc.)
You can view your marketing calendar by locating the ‘Milestones’ tab under your Project Management Calendar, and then by switching to the ‘Calendar’ view.
