Conversion Rate Optimization
Driving traffic is one thing, focusing on keywords that convert is another. Our dev team implements conversion strategies to help maximize the visitors that are currently coming to our clients’ site.
It is important to closely monitor how visitors are interacting with our clients’ content. With analytics and data from our tools, we can identify opportunities to improve conversion rates and increase leads.
Included
- Call to action optimization
Enhance buttons and forms and other low-in-the-funnel design elements that might make or break the sale.
- Google Analytics goals setup
Set up goals (e.g. fill out a form, purchase an item, call a number, etc) so we can track which pages are converting the most as well as track the progress of our campaign efforts based on these goals.
- Heatmap implementation
Based on the client’s plan, create a free Microsoft Clarity account or they can also create paid accounts via HotJar or Mouseflow, whichever they prefer.
- Website call tracking setup
Based on the client’s plan, implement CallRail on their website.
