Website Audit Service FAQs

We use a proven approach to take an in-depth look into your current website and provide a detailed plan that improves all aspects of your website.

1. We evaluate the needs of your company to create an optimal strategy.

Before Kika begins auditing your website, it’s important that we sit down with you and determine what you want your website to achieve. That way, we’re always certain that your website audit provides the desired results, and is also tailored to your business objectives, brand identity and target market. 

Each website audit project begins with you completing a questionnaire about the site’s business objectives and a description of the site’s three most important user groups and their goals. This is also where we gather all relevant information and materials. From here, Kika will schedule a kickoff meeting where we will review the provided information, outline the next steps, discuss your expectations and answer any questions you and your team may have. 

2. We assess your website to get a complete picture of the situation.

Once Kika knows what you want, we then conduct an in-depth analysis and evaluation of your website’s key frontend and backend components to identify areas that need improvement for maximum effectiveness. Our experience in designing and developing dynamic and engaging websites and our particular skills in online marketing allow us to determine the quality of specific aspects of your site, such as usability, visitor friendliness and profitability. Kika goes into great depth to give you an honest, realistic picture.

3. We formulate a game plan to help you achieve the results you want.

Once we’ve determined what your website is currently achieving, we can place the results against your business objectives and develop a website strategy catered to the specific needs of your business. Kika’s web marketing experts define concrete actions and strategies that are geared toward delivering an exceptional ROI. Our recommendations are bound to help increase your site’s usability, boost conversation and reduce bounce rates. 

At the end of this website audit process, we distil our findings into a detailed audit report that will become your roadmap to success. It summarizes our observations and recommendations in an easy-to-understand format outlining the current state of your website, the steps necessary to put it on the right path and the benefits of each to your end-game to improve your site’s usability, user engagement and profitability.

There's no denying that a website audit can be a big undertaking. After all, you're essentially taking an in-depth look at every aspect of your website to see what's working and what isn't. But how long does a website audit actually take? Our full website audit service can take between 2 weeks and 8 weeks to complete. Below, we've broken down the different steps involved in a website audit so you can get a better understanding of just how long the process takes from start to finish.

1.Planning & Preparation (1-2 weeks)

The first step in any website audit is planning and preparation. This is where we'll define your goals and scope of the project, and also put together a team of individuals who will be responsible for conducting the actual audit. This phase of the project can take 1-2 weeks depending on the size and complexity of your website.

2. Research & Data Collection (2-4 weeks)

In this phase, we will research your current website performance to identify any areas where your website could be improved. This data will serve as a baseline against which we can measure the impact of any changes you make after the audit. There are various tools we’ll use to collect data, including Google Analytics, Google Search Console, Screaming Frog, Ahrefs and Semrush. Data collection can take anywhere from 2-4 weeks depending on the size of your website and the amount of data that needs to be collected.

3. Report Development (1-2 weeks)

After the data has been collected, it's time to develop the audit report. The audit report is a document that outlines our findings from the research and analysis phase. It provides the best strategy for you moving forward and includes recommendations on what changes to implement for improving your website. Once the report is complete, we will send it to you for review. Report development can take 1-2 weeks depending on the size and complexity of your report.

4. Implementation (Varies)

Once you've identified areas of improvement, it's time to start implementing the changes recommended in the report to your website. The timeframe for this phase will vary depending on the nature of the changes being made but could take anywhere from a few days to a few weeks. In some cases, the implementation may even require redesigning your entire website which could take several months or more. Once the changes have been made, we will re-evaluate your website to ensure that it is performing as well as it should be. 

5. Monitoring & Maintenance (Ongoing)

The final step in any website audit is monitoring and maintenance. This is an ongoing process that should be conducted regularly (monthly, quarterly, etc.) to ensure that your website remains compliant with best practices and continues to perform optimally. There is no set timeframe for this phase as it will vary depending on the needs of your website.

The cost of a website audit will vary depending on the auditor's experience and location, as well as the size and complexity of your website. In most cases, website auditors will charge you an average hourly rate of $100-$150 per hour. If your scope of work is larger and/or your audit is expected to take longer to complete, then you’ll most likely be charged a flat project fee of $2,000-$5,000+.

As a reputable website audit company based in Vancouver, Kika provides an unbiased, third-party perspective on your website's strengths and weaknesses. Our team of experts will provide an objective evaluation of your website and give you actionable insights and recommendations based on best practices in web design, user experience, search engine optimization, and more. We can also help you set achievable goals for your website and create a plan for reaching them.

The website audit reports that we develop are comprehensive, yet easy to understand. It can include many different elements, however, we make sure to tailor the reports so it only covers the key components that are relevant to your needs.

Below is a typical outline that covers all the main areas of a website audit report.

Conducting a website audit is no small feat. It requires strategy, careful planning, and most importantly, a great team that is well-versed in all things web-related. We’ve outlined below the key team roles and explained what each member will be responsible for. Each member of the team brings something unique to the table and together they provide a well-rounded perspective of the website being audited. 

1. Web Auditor

The auditor is responsible for leading the audit process and ensuring that all aspects of the website are covered. This includes assessing the website's code, architecture, content, design, and performance. Once the audit is complete, the auditor will compile a report detailing the team’s findings and recommendations.

2. Web Developer

The developer's role is to review the codebase and identify any technical issues that may be impacting the website. This includes problems with site structure, broken links, and errors in the code.

3. UI/UX Designer

The designer's role is to assess the visual appearance of the website and identify any areas that need improvement. This includes assessing the usability of the site, evaluating design elements, and making recommendations for improvements.

4. SEO Specialist

The SEO specialist's role is to evaluate the website's compliance with best practices for search engine optimization. This includes assessing things like title tags, meta descriptions, header tags, alt text, and keyword density.

5. System Administrator

The system administrator's role is to check the health of the website’s server environment. This includes hosting, domain names, DNS settings, email accounts, and security settings. 

A website audit is the foundation of a successful SEO strategy. Search engines are constantly changing their algorithms and a website audit ensures that we can identify areas that need improvement so that we can then make the necessary changes to keep your site optimized and compliant with the latest search engine updates.

A website audit can help improve your online presence in the following ways. First, it identifies technical errors that could be preventing search engines from indexing your site properly. Second, it analyzes your content to ensure that it is keyword rich and informative. Third, it checks for broken links and outdated information. Finally, it evaluates your site’s code to ensure that it is well-written and free of errors.

A website security audit is a comprehensive assessment of your website's security posture. It includes an evaluation of your website's hosting environment, application security, authentication and authorization mechanisms, and data security. The goal of a website security audit is to identify vulnerabilities that could be exploited by attackers and recommend remediation steps to mitigate those risks. By conducting a regular website security audit, you can ensure that your website remains secure against potential attacks.