Services / Digital Marketing / PPC
Vancouver PPC Management Services: Get immediate visibility and drive qualified traffic to your website with our fully-managed Google and Social PPC solutions.
Paid Advertising is no doubt the fastest solution to delivering immediate results in terms of increasing your online presence and driving traffic to your website. Entrust your paid advertising campaigns to Kika’s digital advertising specialists to create a full funnel solution and get your brand in front of a highly converting audience.
Entrust your PPC management to advertising specialists
Core Features of PPC Advertising
Each PPC package comes with a full set of initiatives specially adapted to fit your needs.
Whether we've inherited existing ad accounts or created ones from scratch, it's important to take a step back to evaluate their effectiveness. We identify issues and work on improving the overall health and performance of your accounts.
We develop a strategic PPC plan outlining initiatives designed to reach more customers and grow your business through online ads. This will become the framework for developing, implementing, and controlling your PPC campaign.
We conduct extensive research to hone in on the best keyphrases that match your audience’s search queries. With a list of the best performing keywords, we can implement a keyword optimization strategy that has the highest probability of success.
We install tracking codes and pixels provided by the selected ad networks (e.g. Google AdWords, Facebook Ads Manager) on the website’s landing pages and thank you pages to track and monitor the ad’s performance.
We develop a series of attractive text and display ads that speak to your target audience to help maximize click-through and conversion rates.
We craft ads with style and imagery that appeal to your target audience. The ads will be optimized with highly-targeted keywords to maximize click-through and conversion rates.
We set up remarketing ads to help reach people who have previously visited your website. These ads could appear to them as they browse other sites that are part of the selected ad network or as they search for related terms on Google.
We send you monthly status reports to update you on the progress and results of your campaign, which outlines key PPC metrics and findings, as well as suggestions for improving its performance.
Get data-driven insights into your competitors’ PPC campaigns. We take an in-depth look at your competitive position and set up position tracking to gain strategies on how to outperform them.
Develop a set of strategic assets to support the proper implementation of the strategic plan, including the editorial calendar, keyword list and out-of-pocket budget
The media schedule facilitates collaboration and ensures that everyone works from a centralized schedule to plan, produce and execute new activities and content across various channels and platforms, all in one single interface.
We research and select the right ad platform for your business, and place highly targeted online ads. We never withhold access to your ad accounts and you will always have access to our work.
We perform a monthly analysis of your campaign relating to your goals, keyword costs, and conversions. We go beyond ROI and evaluate user engagement to help you determine the overall benefit of your PPC efforts.
We provide strategic oversight and ongoing support to ensure that the creation and implementation of your PPC initiatives are executed at the highest level. We provide whatever help you need to reach more customers and grow your business through online ads.
Proven Solutions
Our digital advertising efforts are enhanced by robust tools and proprietary systems.
Advanced Analytics
Your Google Analytics is configured beyond its basic setup so we can collect
more advanced data that’s specific to your business. By tracking your data more
accurately, we can extract meaningful insights on ways to drive more traffic,
improve user experience, and optimize your online marketing campaigns.
INCLUDED FEATURES:
- Create multiple views
- Create events (e.g. account creation)
- Define goals (e.g. demo request)
- Implement ecommerce tracking
- Set up content groups
- Clean up parameters
- Create custom alerts
- Filter office IP
Marketing Management
We use the most powerful all-in-one web management and business intelligence
platform to manage your digital marketing campaigns. It monitors your online
visibility in real-time and provides key metrics and measurements to help us
audit our campaign efforts and measure its performance.
INCLUDED FEATURES:
- Keyword Research
- Audience Insights
- Competitive Analysis
- Rank Tracking
- Link Building
- Social Media Management
- Content Creation + Distribution
- Content Optimization
Real-Time Performance Dashboard
Our custom-built dashboard displays data-driven insights in real-time so you can
track how well your campaign is performing at any time of the day.
INCLUDED FEATURES:
- Analytics Data: Get detailed stats on campaign performance and website traffic.
- Funnel Analysis: Visualize your entire sales funnel and conversion rates.
- Audience Insights: Identify your customer and how they interact with your site.
- Advanced Filters: Customize your data to access specific insights.
- Multiple Integrations: Get stats from Google solutions and other popular platforms.
- Call Tracking: Keep track of inbound calls led by campaign efforts.
- Download Reports: Generate PDF reports for any date range selected.
- Mobile-Friendly: Access your dashboard from any device.
Key Benefits of Digital Advertising
Our online advertising services offer unique advantages to your business.
We ensure that your content, landing pages and Quality Score is good and well optimized, so your listings perform better, and you can continue making money through digital advertising.
Our online ads are strategically placed on Google Search, social platforms and websites using audience selection tools, selecting specific demographics, locations, interests, and more to drive the right audience to your website.
We recommend developing a landing page and conversion funnels for maximum results, and will perform ongoing ad maintenance and keyword optimization. PPC can also be used to help optimize other digital campaigns as it provides insights into which keywords are performing the best.
We use online ads to increase brand awareness with attention-grabbing banner ads. We create dynamic online ads and strategically place them on third-party websites to drive visitors to your site and build greater brand loyalty.
By creating multiple ads and targeting the best performing keywords, Kika makes sure that you reach as many qualified leads as possible with appealing ads that incite them to take the desired action.
We use personalized retargeting ads to re-engage with customers after they have left your website, showing them the products they last browsed. This helps to target customers when they’re ready to buy and increase sales conversion rates.
Why Kika?
We maximize the investment on your campaign by controlling your marketing budget while ensuring maximum reach to customers who are likely to respond positively. By running targeted campaigns, we are able to stretch our marketing efforts and connect with the right audience at the right moment.
Our team of certified advertising specialists are adept at crafting and managing custom integrated PPC solutions for businesses of all sizes and industries. We’re passionate about digital marketing — and ready to build real value for your business. Entrust your PPC ads to our certified experts so you can focus on what you do best.
With years of experience managing multi-channel PPC campaigns, we have developed proven strategies that will help lower your cost per acquisition and drive more paying customers to your website. We will manage your ad spend efficiently to reach new and current customers.
We create ads that comply with the local laws for any location our ads target in addition to the standard policies set by the advertising platforms (Google, Facebook etc.). We aim at providing a quality user experience by creating professional-looking ads compliant with the specific requirements of each ad format.
Create a seamless digital experience by aligning your PPC campaign with your other digital marketing initiatives, including search engine optimization, social media, content marketing and email marketing.
Save 10% when you bundle our online advertising service with one or more of our digital marketing services.
As your PPC agency partner, you can choose how you want to work with us. Whether it’s on a project or ongoing capacity, we are there with you every step of the way.
Frequently Asked Questions
Got more questions? Check out our Support Centre.
Search engine optimization (SEO) is the process of increasing a website’s organic ranking in major search engines for a given list of relevant keyword phrases. This is accomplished by a combination of on-site optimization and off-site optimization techniques, including identifying the keyword phrases that are most beneficial to the website; optimizing the website’s meta-tags and page content; and removing barriers to search engine crawlers.
Whether you are building a new site or improving an old one, SEO plays a major role in optimizing your brand’s digital strategy and footprint. By boosting your search engine ranking, you’ll start to see an increase in the quality and quantity of traffic to your site.
You can expect to see results for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize after about two months. However, SEO is a long-term investment — your traffic rises continuously since more and more search engines index more and more optimized pages of your website. Full results will not be realized until 3-9 months depending on several factors including how strong the competition is in the online market and how new your website is.
It is not possible to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website.
However, we give your website the best chance to achieve top 10 ranking by performing various on-page and off-page techniques to optimize your website organically. You will also need to invest in a suitable link building program for your website before you see visible improvements in rankings.
Technical SEO is meta information like page titles, meta-descriptions and tags. Technical content has an equal part in affecting our clients’ SEO rankings as blog posts or articles, so we want to maintain this just as we would any other content.
We enhance the website HTML coding, fixing the website search engine incompatibilities and errors, applying right meta tags, adjusting keywords density and positioning, internal link structure, improve website navigation structure and URLs.
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