Services / Brand Development / Logo & Identity
Ensure your business stands out from the crowd with our Vancouver logo design and brand identity consulting services.
Today’s consumers are burdened with too many choices, which is why building a distinct and memorable logo and brand identity is more crucial than ever. That’s where we come in. Our design team ensures that your company’s unique personality shines through the crowd in a way that is consistent, cohesive, and compelling.
Core Features of Identity Design
Our logo and identity design packages include a full set of features tailored to your business.
Good research informs the direction of your brand. It gets the creative juices flowing and gives insights into your market to deliver a solid brand strategy that best captures your message.
You cannot ignore your competitors if you want to build a great brand. We take a deep look at your rival brands so we can craft a value proposition that outshines the competition.
Design is a process of discovery. Our design team brainstorms and conceptualizes a singular, focused idea that establishes a thematic link between the design, its function and delivery of the message to your audience.
We convey our creative ideas with the support of a moodboard. Moodboards are collages of images, text and other visuals that inspire and influence the overall direction of the design.
Make your mark on the world with a unique logo signature. Our design team conceives a unique and recognizable logo system that accurately reflects your company’s unique personality and values.
Set the tone for the rest of your visual communications. Our design team conceives a unique identity system that drives the presentational aspect of your colour scheme, typography, visual elements and grid framework.
Our brand experts synthesize your brand into a concise style guide. It governs how your brand is applied; ensuring that visual continuity and brand recognition is maintained across all its manifestations.
A collection of logo and brand assets is created to maintain brand consistency across all forms of communication. Various file formats are provided for ease of use across applications.
Included Logo & Identity Design Services
Kika provides the following logo and identity design solutions.
Logo System
Our logo system includes but is not limited to:
- Logo signature
- Logo construction
- Logo orientations
- Logo variations
- Logo usage
Colour System
Our colour system includes but is not limited to:
- Colour scheme
- Colour architecture
- Colour combinations
- Colour and text legibility
- Colour usage
Font System
Our font system includes but is not limited to:
- Corporate typefaces
- Typography and hierarchy
- Typography and structure
- Typeface applications
- Typeface usage
Image System
Our image system includes but is not limited to:
- Photo styles
- Image effects and filters
- Image and text legibility
- Image usage
Graphics System
Our graphics system includes but is not limited to:
- Iconography
- Supergraphics
- Charts and tables
- Patterns
Grid System
Our grid system includes but is not limited to:
- Grid settings
- Layout examples
- Grid usage
We build recognizable brands that communicate the essence of your company.
Your company logo is its brand’s most outstanding feature and should be the foundational element to its entire corporate identity. Kika designs logos that are bold, unique and recognizable, based on your taste and parameters. We put a lot of effort into the research and design of our logos to ensure that you have different options to choose from, so you can be part of the design process. The result is a distillation of your company’s values, personality and business in an attractive, well-designed package.
Your brand image shows to the world what your organization is really made of.
Your company is unique, and all of the material designed for your company should communicate its unique personality in visual form. At Kika, we excel in researching the latest design trends and asking you the right questions in order to determine how to visually define your company’s genetic code. Once we have this information, we can create a visual signature that translates your message, value, quality and purpose in a visually impactful, well-designed form.
Use unique and identifiable brand designs to get everyone on board.
If you want people to know about your company and be interested in what it has to offer, you have to get their attention and keep it. Kika specializes in the development of visual brand identities that create lasting connections with your audience. As a result, you’ll have an attractive and distinctive brand that will stimulate employee pride, keep competitors at bay and increase audience awareness.
Ensure that your brand image is always beautiful and consistent.
Once a visual brand identity is created, it can be drawn out and extended in order to be incorporated into various forms of media and promotional material. Kika ensures that your visual identity is fluid and adaptable so that it can be transferred onto different communication platforms in a consistent and interesting manner. At Kika, we believe that the power and attractiveness of your brand identity will come from its varied yet unified use.
Frequently Asked Questions
Got more questions? Check out our Support Centre.
Search engine optimization (SEO) is the process of increasing a website’s organic ranking in major search engines for a given list of relevant keyword phrases. This is accomplished by a combination of on-site optimization and off-site optimization techniques, including identifying the keyword phrases that are most beneficial to the website; optimizing the website’s meta-tags and page content; and removing barriers to search engine crawlers.
Whether you are building a new site or improving an old one, SEO plays a major role in optimizing your brand’s digital strategy and footprint. By boosting your search engine ranking, you’ll start to see an increase in the quality and quantity of traffic to your site.
You can expect to see results for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize after about two months. However, SEO is a long-term investment — your traffic rises continuously since more and more search engines index more and more optimized pages of your website. Full results will not be realized until 3-9 months depending on several factors including how strong the competition is in the online market and how new your website is.
It is not possible to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website.
However, we give your website the best chance to achieve top 10 ranking by performing various on-page and off-page techniques to optimize your website organically. You will also need to invest in a suitable link building program for your website before you see visible improvements in rankings.
Technical SEO is meta information like page titles, meta-descriptions and tags. Technical content has an equal part in affecting our clients’ SEO rankings as blog posts or articles, so we want to maintain this just as we would any other content.
We enhance the website HTML coding, fixing the website search engine incompatibilities and errors, applying right meta tags, adjusting keywords density and positioning, internal link structure, improve website navigation structure and URLs.
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