Uncover the unique genetic code of your corporate brand with our brand platform and strategy consulting services.
Your brand is the DNA of your business, so you need to get it right. It defines what makes you special and allows you to speak with one voice. Kika is here to help you craft a truly original brand platform that reflects your company’s values and culture, and reveals an authentic brand that attracts tremendous loyalty from your audience.
Core Features of Brand Platform
Our brand platform package includes a full set of features tailored to your business.
Market research forms the foundation for an effective brand strategy. We use proven approaches to develop context based on market trends and consumer preferences.
You cannot ignore your competitors if you want to build a great brand. We take a deep look at your rival brands so we can craft a value proposition that outshines the competition.
Attract the most valuable customers to your business. Personas provide tremendous insight into your ideal customer base and guide all interactions with your audience.
Uncover the essence of your brand directly from the source. Our brand strategists conduct one-on-one structured conversations across a range of company stakeholders to identify areas of alignment, challenges and opportunities.
Workshops help to align your team around an engaging brand strategy that will resonate with your stakeholders. It’s a rare opportunity to brainstorm and collaborate in real-time to set the tone for the rest of the work.
Our brand strategists distill your brand into a professionally-written document. It outlines a set of guiding principles for the brand so you never lose sight of your corporate identity and values.
The Key Components of a Brand Strategy
The process for shaping a great brand isn’t simple, but it can uncover important attributes that inform the brand
strategy. At Kika, we ensure we deliver responsible work by using the three Ds of brand strategy.
Define an appealing brand that resonates with your audience.
A brand is not a logo. It is an idea – a feeling. When people interact with your company, what do they think? What do they feel? When they connect and identify with a brand, it can attract tremendous loyalty. It becomes a powerful asset from which we can foster a culture, inspire an emotional connection and create unique experiences around your brand.
Customers are looking for a personalized experience, not just a product or service. Kika can help you define a solid brand strategy built on your company’s core values and culture. It provides a central unifying idea around which all behaviour, actions, strategies and communications are aligned. It works across products and services, and is effective over time. This is how we ensure your brand can continue to thrive in today’s ever-changing world.
Distinguish your brand from others and stand out from the competition.
Developing your brand strategy can be one of the most difficult tasks to carry out in the branding process. Consider that in today’s highly competitive landscape, you need to be unique enough to get your market’s attention while holding competitors at bay. You need to be bold and different. A unique brand strategy will provide a solid base to differentiate you from your competition.
In fact, as competition becomes more and more intense, a strong brand strategy is becoming a vital component to the success of a company. People are demanding better and innovative products that not only satisfy their needs but also reflect their own identities. For that and many other reasons, it is essential that time and energy is invested in researching, defining and developing your brand.
By conducting extensive and detailed research into your industry, Kika’s brand experts show you how to express your brand in a way that is sure to differentiate you from the competition and increase your exposure. Our market research also includes gathering feedback from your customers, employees and shareholders. If you already have a brand, we perform comprehensive evaluations on its current environment. We then use this information to create a brand strategy that enhances your core attributes and aligns with your corporate image, ensuring your audience can immediately connect to your company’s values and qualities. With Kika, you too can make your mark.
Develop your brand into a full range of exciting experiences.
Once we’ve achieved a brand strategy that reflects your company’s distinctive personality, we distil it into a professional brand platform around which all behaviours, actions, strategies and communications are aligned.
Your brand platform becomes the tool from which you can deliver a consistent brand experience to your audience. It manifests itself in your product development, graphic design, customer service policies, and every other aspect of your business that customers may come into contact with. It ensures that your brand is properly implemented across the board and that every part of the brand experience communicates the desired effect in a way that is fresh and consistent.
Frequently Asked Questions
Got more questions? Check out our Support Centre.
Search engine optimization (SEO) is the process of increasing a website’s organic ranking in major search engines for a given list of relevant keyword phrases. This is accomplished by a combination of on-site optimization and off-site optimization techniques, including identifying the keyword phrases that are most beneficial to the website; optimizing the website’s meta-tags and page content; and removing barriers to search engine crawlers.
Whether you are building a new site or improving an old one, SEO plays a major role in optimizing your brand’s digital strategy and footprint. By boosting your search engine ranking, you’ll start to see an increase in the quality and quantity of traffic to your site.
You can expect to see results for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize after about two months. However, SEO is a long-term investment — your traffic rises continuously since more and more search engines index more and more optimized pages of your website. Full results will not be realized until 3-9 months depending on several factors including how strong the competition is in the online market and how new your website is.
It is not possible to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website.
However, we give your website the best chance to achieve top 10 ranking by performing various on-page and off-page techniques to optimize your website organically. You will also need to invest in a suitable link building program for your website before you see visible improvements in rankings.
Technical SEO is meta information like page titles, meta-descriptions and tags. Technical content has an equal part in affecting our clients’ SEO rankings as blog posts or articles, so we want to maintain this just as we would any other content.
We enhance the website HTML coding, fixing the website search engine incompatibilities and errors, applying right meta tags, adjusting keywords density and positioning, internal link structure, improve website navigation structure and URLs.