Services / Strategic Marketing / Media Buy
Maximize your exposure and reach with our Vancouver media buying agency services, including print, OOH, digital and more.
Knowing when and where to buy optimal ad space is a refined skill. Save time and resources by going through Kika. Our years of experience and close relations with media providers allow us to book the best ad spaces in key print, out-of-home and digital media outlets, ensuring your ads are well-positioned and get maximum impact for your budget.
Core Features of Media Buy
Our media buy packages include a full set of features tailored to your business.
We gather data on the latest trends to get a picture of where the market is moving and identify potential opportunities to support, and even drive, your campaign.
Workshops help to align your team around a media buy strategy that builds hype and generates exposure around your brand. It’s a rare opportunity to brainstorm and collaborate in real-time to set the tone for the rest of the work.
We guide all actions around your media buy program by developing a media plan designed to maximize your reach across well-placed ads in print, out-of-home and digital media.
A targeted media list ensures we build a campaign with the most reach for the budget. It includes a selection of the best media candidates based on their reach, relevance and audience.
Our media planners plot the media buys as well as seasonality and promotional opportunities. It outlines the media to be used, dates on which ads are to appear, size of the ads, and cost of space.
Our design team are experts at developing branded ad design templates that are not only visually captivating but that also get your message across, compelling people to buy into your brand.
Ensure you get maximum value for your ad spend. We leverage our connections to negotiate and book ad space in key print, out-of-home and digital media channels.
A pre-buy report is prepared to present the details of the media purchased and then a post-buy report is provided at the end to communicate the results and effectiveness of your campaign.
Get insights into how you fit within your competitive landscape. We take a deep dive into your key rivals so we can create a value proposition that sets you apart.
We set up your campaign on our brand monitoring platform. It allows us to track any mentions made in the digital space and determine how your ad campaign is performing.
Once your media buy campaign is launched, we continuously monitor, audit and optimize its performance to ensure accountability and a positive return on investment.
We plan, direct and coordinate ongoing media planning and buying activities to maintain maximum exposure and impact for your advertising dollar.
Included Media Buy Services
Kika provides a broad range of media buy solutions. For online media buy, see our Digital Advertising service.
Print Media Buy
Our print media buy service includes but is not limited to:
- Advertorials
- Classified ads
- Newspapers
- Magazines
Broadcast Media Buy
Our broadcast media buy service includes but is not limited to:
- Radio
- Television
- Podcasts
Digital Media Buy
Our digital media buy service includes but is not limited to:
- Digital displays
- Digital screens
- Digital magazines
OOH Outdoor Media Buy
Our out-of-home outdoor media buy service includes but is not limited to:
- Billboards
- Wallscapes
- Street banners
- Posters
OOH Transit Media Buy
Our out-of-home transit media buy service includes but is not limited to:
- Bus displays
- Subway displays
- Commuter rail displays
- Taxi displays
- Bike station displays
- Truck station displays
- Airport displays
- Aircraft displays
OOH Cinema Media Buy
Our out-of-home cinema media buy service includes but is not limited to:
- Preshows
- Movie theatre displays
Kika specialises in offering traditional and digital media buy services. This includes negotiating and booking ad space in key print, TV, radio, out-of-home and digital media channels.
Don’t let your message go to waste.
Delivering a well-crafted message to your customer, effectively and cost-efficiently, is the job of a media professional. Without the right kind of distribution, all the efforts to craft your message and adapt it to its medium will have been wasted – and no one wants to waste their advertising budget or creative messages on a badly reasoned media plan or poorly purchased media space.
That’s why Kika’s seasoned media buy professionals specialize in determining the true value of any media purchase made from targeted print, TV, radio, out-of-home or digital media outlets. We take the time to understand your individual needs in order to provide you with the most appropriate media buy service. We know that one size does not fit all, and we are determined to find your size. Our media buying strategists can tell you everything you need to know about the who, what, when, where and why of your media purchase.
Get the right bang for your buck.
We employ the latest industry and privately sanctioned research studies when creating objective and actionable media recommendations. In addition, we use some of the most sophisticated software programs specifically designed for media analysis to ensure accountability for our clients. This technology allows us to track and monitor the media purchase, provide detailed reports and evaluate the performance of the media purchase throughout the life of the campaign. This monitoring allows us to ensure that media outlets act in a responsible manner. That way we can quantify the delivery of your media expenditure, regardless of the season or medium.
Our connections are your connections.
By working closely with our preferred media partners, we have also fostered strong ongoing relationships with them. This has given us broad media inventory availability, which in turn, allows you to get instant access to special opportunities, promotions/contests and media considerations. Beyond negotiating a strong media buy at every opportunity, we are always exploring the media market and leveraging our media relationships and contacts to increase the breadth of your media purchase with add-ons like free added media, promotions and editorials.
Frequently Asked Questions
Got more questions? Check out our Support Centre.
Search engine optimization (SEO) is the process of increasing a website’s organic ranking in major search engines for a given list of relevant keyword phrases. This is accomplished by a combination of on-site optimization and off-site optimization techniques, including identifying the keyword phrases that are most beneficial to the website; optimizing the website’s meta-tags and page content; and removing barriers to search engine crawlers.
Whether you are building a new site or improving an old one, SEO plays a major role in optimizing your brand’s digital strategy and footprint. By boosting your search engine ranking, you’ll start to see an increase in the quality and quantity of traffic to your site.
You can expect to see results for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize after about two months. However, SEO is a long-term investment — your traffic rises continuously since more and more search engines index more and more optimized pages of your website. Full results will not be realized until 3-9 months depending on several factors including how strong the competition is in the online market and how new your website is.
It is not possible to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website.
However, we give your website the best chance to achieve top 10 ranking by performing various on-page and off-page techniques to optimize your website organically. You will also need to invest in a suitable link building program for your website before you see visible improvements in rankings.
Technical SEO is meta information like page titles, meta-descriptions and tags. Technical content has an equal part in affecting our clients’ SEO rankings as blog posts or articles, so we want to maintain this just as we would any other content.
We enhance the website HTML coding, fixing the website search engine incompatibilities and errors, applying right meta tags, adjusting keywords density and positioning, internal link structure, improve website navigation structure and URLs.
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