Vancouver Marketing Audit Services: Make better-informed decisions based on insights on the health of your content, website, strategy, social media, email marketing and more.
From auditing your marketing operations to assessing new market opportunities, our team of market analysts dig deep into the data to draw a complete picture of your marketing environment. By arriving at better-informed conclusions, we can identify the right course of action that will produce the best results for your business.
Core Features of Marketing Audit
Understand the dynamics of your marketing environment with our feature-rich marketing audit packages.
We perform rigorous market research and analysis to understand the dynamics of your market, uncover what appeals to your audience, and identify opportunities for growth.
Running a thorough competitive audit on your competitors' marketing activities allows us to identify what is working for them so that we can build upon those strategies and improve your competitive position.
Get the real insight behind your business operations. We conduct in-depth one-on-one interviews with key company stakeholders and industry experts to collect data directly from the source.
Workshops help us to work with your team to uncover your current business reality and identify potential market opportunities for growth. It’s a rare opportunity to brainstorm in real-time and set the tone for the rest of the work.
We synthesize our findings into a detailed report. It summarizes the key problem areas and opportunities uncovered in our analysis, as well as a list of action items to guide your business on the right path to success.
Internal Vs External Audits
Our Vancouver team of marketing analysts can take a deep and objective look into your internal
and external marketing environment to produce a clear assessment of the situation.
Internal Audit:
Improve operational performance
Internal marketing audits are a key element to determine an organization’s marketing capabilities and performance from within. They become necessary when a company matures, business markets change or when competition becomes more intense.
Our team of marketing experts performs a full review of your internal marketing environment, including structure, strategy, processes, people, results, and more. We then provide a comprehensive audit report outlining actionable recommendations to streamline your marketing operations and improve their effectiveness.
External Audit:
Leverage new growth opportunities
External marketing audits are used to evaluate an organization’s marketing performance and capabilities from an outside perspective. They become necessary when a company seeks to assess the viability of a potential market opportunity, such as expanding into new markets or introducing a new product to key markets.
Our specialized marketing analysts carry out rigorous research on your external marketing environment to identify your competitive landscape and market potential. We then provide insights and recommendations for how your business can improve its marketing efforts.
Our Marketing Audit Capabilities
We offer different types of marketing audits. Each type of audit has its benefits,
so it’s important to understand which one is best suited to your needs.
Marketing Strategy Audit
Marketing strategies are expensive and time-consuming to roll out, so getting the strategy right is essential. Marketing strategy audits may be effective as a second opinion to an existing, freshly-developed marketing plan, or to audit a current marketing strategy that may be underperforming.
Our marketing strategy audit focuses on ensuring that you are making the most of your marketing budget and achieving your desired results. This includes taking a look at your current target audience and marketing channels, including media relations, event marketing, email marketing, social media, SEO, pay-per-click advertising and more. By taking stock of your performance, you can identify areas for improvement and make the necessary changes to boost your bottom line.
What’s Included
There are many different aspects that we consider when auditing your marketing strategy, but some of the most important include:
- Marketing Objectives: Are your marketing objectives aligned with your business goals?
- Target Market: Have you identified your target market and defined your buyer persona?
- Competitive Analysis: Have you conducted a competitive analysis to understand your competitive landscape?
- Marketing Mix: Is your marketing mix effective in reaching your target market?
- Marketing Budget: Do you have a realistic marketing budget that allows you to effectively reach your target market?
- Marketing Measurement: Are you tracking your marketing efforts and measuring results
Market Assessment
In business, information is power. The more data you have about your market, the better equipped you are to make informed decisions about your marketing strategy, product development, campaign messaging and more. This is where our market assessments come in.
Also known as market analysis or market research, a market assessment is a tool used by businesses to gather information about a specific market. It helps businesses understand the opportunities and risks involved in selling their products or services in a particular market. It also helps businesses to assess the potential for growth in that market and to identify any trends that may be occurring. A market assessment can be conducted in a number of ways, including surveys, interviews, focus groups, and secondary research. The most important part of a market assessment is to ensure that the information gathered is accurate and up-to-date.
The 4 Main Types of Market Assessments
- Feasibility Study
Before investing time and money into a new business venture, it’s important that you run a thorough assessment of its potential viability. A feasibility study will help you avoid making costly mistakes and increase your chances of success when entering a new market. The information that it provides will enable you to determine whether your business idea is feasible, what risks are involved, and what potential challenges you might face. Based on the findings, you can make an informed decision about whether or not to move forward with it. - Competitive Analysis
A competitive analysis is exactly what it sounds like: an evaluation of the competitive landscape in a given market. This information can then be used to make strategic decisions about pricing, marketing and product development. We answer questions like: Who are your main competitors? What are their strengths and weaknesses? What strategies are they using to reach consumers? What sets your product or service apart from theirs? - Customer Analysis
A customer analysis is all about understanding the needs and wants of customers in a given market. This type of analysis can be used to improve customer satisfaction levels, develop new products and services or create more effective marketing campaigns that resonate with your target audience. We answer questions like: Who are most likely to purchase your products or services? Who is your ideal customer? What are their needs and wants? How can your product or service meet those needs? What motivates them to make a purchase? What factors are influencing their buying decisions? - Industry Analysis
An industry analysis is a broad-scale assessment of the overall health of an industry. This information can be used to make investment decisions or to assess the risk involved in entering a particular industry. We answer questions like: What is the market size and growth rates? What are the key trends driving market growth? What are the main challenges faced by the industry as a whole?
Digital Marketing Audit Services
Endless digital platforms and tools are vying for businesses’ hard-earned marketing dollars. Which platform is right for you? Which platform will give your business the best return on ad spend?
A digital marketing audit will closely analyze your current digital marketing strategy and performance, including optimizations, channel analysis, sales funnel structure, competitor analysis and more. We’ll then identify areas for improvement and provide a comprehensive audit report with actionable recommendations for improving your online performance. By conducting a comprehensive review of your digital marketing efforts, you can get a clear picture of what’s working and what isn’t, and make the necessary changes to boost your online presence.
What’s Included
There are many different aspects that we consider when auditing your digital marketing, but some of the most important include:
- Website Design: Is your website easy to use and optimized for search engine visibility?
- Content: Is your content engaging and relevant to your target audience?
- Social Media: Are you using social media effectively to reach your target audience?
- Email Marketing: Are you using email marketing effectively to engage your subscribers?
- Pay-per-Click (PPC) advertising: Is your PPC campaign effective and delivering results?
- Analytics: Are you tracking your digital marketing efforts and measuring results?
Content Marketing Audit
In marketing, there is a common saying that “Content is King” — and it still rings true. A strong content marketing strategy is essential for all modern businesses looking to make the most of their online presence. And unlike pay-per-click advertising, content marketing is one of the main focal points for search engine optimization; enabling businesses to expand their reach and acquire new customers cost-effectively.
A content marketing audit will review your current content marketing strategy and performance; including competitor analysis, production efficiencies, keyword placement, engagement, and platform reach. We’ll analyze your existing content and identify which types resonate the most with your target audience. By taking stock of your performance, you can identify areas for improvement and make the necessary changes to ensure your content gets more shares, more engagement and more conversions.
What’s Included
There are many different aspects that we consider when auditing your content marketing, but some of the most important include:
- Content Strategy: Is your content marketing strategy aligned with your business goals?
- Content Creation: Are you creating high-quality, engaging content that resonates with your target audience?
- Content Promotion: Are you effectively promoting your content to reach your target audience?
- Content Measurement: Are you tracking your content marketing efforts and measuring results?
Social Media Marketing Audit
Social media has exploded in popularity over the last 15 years. Each year it seems like there is a new platform launching, fighting for users. Many businesses find navigating these channels difficult, especially since each channel makes it extremely easy to sign up and run social ads. Social media is also a form of pay-per-click advertising, which can scale incredibly quickly, resulting in booming growth or rapid losses due to inefficient ad spend.
As part of our social media marketing audit, we analyze your current target audience and identify which segment is most likely to generate high-margin, high-lifetime value customers. We also provide insight into the most cost-effective social media channels where more similar users may be reached. A social media marketing audit may suggest new platforms to test and may recommend trimming ad spend on existing platforms. It’s all about how many conversions we can generate using the least amount of spend.
What’s Included
There are many different aspects that we consider when auditing your social media marketing, but some of the most important include:
- Social Media Objectives: Are your social media objectives aligned with your business goals?
- Target Audience: Have you identified your target audience and defined your buyer persona?
- Platform Selection: Have you selected the right social media platforms for your business?
- Content Strategy: Is your strategy aligned with your target audience and business goals?
- Content Creation: Are you creating high-quality, engaging content that resonates with your target audience?
- Content Promotion: Are you effectively promoting your content to reach your target audience?
- Community Management: Are you effectively managing your social media communities?
- Social Media Measurement: Are you tracking your social media marketing efforts and measuring results?
Email Marketing Audit
Studies have shown that the unsubscribe rate on any sent email is between 0.19% and 0.25%. That means with each email sent, natural user attrition falls off. Our email marketing audit consists of two general components:
i) Best Practices and Technical Data: We want to look at open rates, inbox permeation, and unsubscribe rates while ensuring emails are mailed compliantly to applicable anti-spam standards. As part of our email audit, we will compare these metrics to industry standards, providing key insight on required adjustments if any.
ii) Engagement and Conversions: The majority of businesses leverage a mailing list as part of a content marketing and email strategy to ultimately generate more sales for the business. This may mean holiday sales, special promotions, black Friday sales and more. These emails are a core part of the sales funnel and must be optimized. We’ll take a close look at all aspects of your email marketing program, including your email list management, email content, email design, email delivery, and email tracking. We will also analyze your past email campaigns to identify any patterns or trends. Images must load efficiently, links must be working, and email copy must be relevant.
What’s Included
There are many different aspects that we consider when auditing your email marketing, but some of the most important include:
- Email List: Do you have a quality email list of subscribers who are interested in your offering?
- Email Content: Is your email content aligned with your target audience and business goals?
- Email Design: Is your email design effective in catching attention and driving engagement?
- Email Delivery: Are your emails being delivered to the inbox?
- Email Tracking: Are you tracking your email marketing efforts and measuring results?
Key Benefits of Marketing Audits
There are countless benefits that come with conducting a marketing audit.
Get clarity and focus on the areas where your marketing efforts are not aligned with your goals. See what’s working and what isn’t, so you can make the necessary adjustments for long-term success.
Optimize your marketing performance by identifying which activities should be increased in order to achieve better results, and which ones are not providing the desired return and can be cut from your budget.
Uncover areas where you are spending too much or not getting enough bang for your buck. Make changes to reduce your costs and free up money to invest in more effective marketing activities.
Why Kika?
With over 30 years of collective experience, our talented auditors bring a wealth of knowledge and expertise in traditional and digital marketing, including production, auditing, rollout and optimization. This allows us to quickly identify both the strengths and weaknesses of your current strategy, make recommendations for corrective action, and even develop and implement solutions that are tailored specifically for your business.
Our marketing auditors provide an unbiased, outside assessment of your company’s marketing efforts. Since they’re not part of your day-to-day operations, they can provide objective insights and recommendations on how to improve your marketing performance. And because they are not bogged down by company politics or personal agendas, they are not afraid to challenge the status quo and think outside the box with fresh perspectives and innovative ideas to achieve your marketing goals.
Our marketing audit team boasts strong analytical and problem-solving skills. They are adept at interpreting data and identifying issues that could be holding back a business’s success. From there, they can come up with solutions that will address those issues, and determine whether or not a given change will actually improve the performance of your marketing efforts.
Marketing is constantly evolving and technologies are always being refined. As such, our team is constantly keeping up with the latest trends and best practices. This way, we can ensure that we always use proven methods and techniques when auditing your marketing environment.
Our efforts are enhanced by a complete suite of business tools and proprietary systems to automate processes and optimize performance. We work with leading technology providers and best-of-breed platforms to provide a reliable stream of innovation and accountability to our clients.
As a local Vancouver-based marketing agency, our team is very familiar with Vancouver’s market dynamics, which is especially advantageous for local Vancouver firms. We understand the nuances of this great city, and we know how to position your business in a way that resonates with your target audience.
Frequently Asked Questions
Got more questions? Check out our Support Centre.
Search engine optimization (SEO) is the process of increasing a website’s organic ranking in major search engines for a given list of relevant keyword phrases. This is accomplished by a combination of on-site optimization and off-site optimization techniques, including identifying the keyword phrases that are most beneficial to the website; optimizing the website’s meta-tags and page content; and removing barriers to search engine crawlers.
Whether you are building a new site or improving an old one, SEO plays a major role in optimizing your brand’s digital strategy and footprint. By boosting your search engine ranking, you’ll start to see an increase in the quality and quantity of traffic to your site.
You can expect to see results for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize after about two months. However, SEO is a long-term investment — your traffic rises continuously since more and more search engines index more and more optimized pages of your website. Full results will not be realized until 3-9 months depending on several factors including how strong the competition is in the online market and how new your website is.
It is not possible to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website.
However, we give your website the best chance to achieve top 10 ranking by performing various on-page and off-page techniques to optimize your website organically. You will also need to invest in a suitable link building program for your website before you see visible improvements in rankings.
Technical SEO is meta information like page titles, meta-descriptions and tags. Technical content has an equal part in affecting our clients’ SEO rankings as blog posts or articles, so we want to maintain this just as we would any other content.
We enhance the website HTML coding, fixing the website search engine incompatibilities and errors, applying right meta tags, adjusting keywords density and positioning, internal link structure, improve website navigation structure and URLs.