Promote your brand to the world by sharing engaging blog posts, visual content and YouTube videos with our Vancouver content marketing and strategy service packages.
Increase your website traffic from your online marketing channels with a successful content strategy. Our team of expert graphic designers, copywriters and animators can turn the information you want to communicate into attractive and easily shareable content of any form.
Entrust your content marketing to certified experts
Core Features of Content Marketing
Each content marketing package comes with a full set of initiatives specially adapted to fit your needs.
We run a thorough content marketing audit to analyze your current campaigns. We can help you pinpoint issues with your target audience, tone of voice and much more that can keep your content from getting higher engagement and conversion rates.
We develop a content strategy determining your target audience, content that interests your audience and core propositions to help bring your story to life. This will become the framework for your content campaign.
We conduct extensive research to hone in on the best keyphrases that match your audience’s search queries. With a list of the best performing keywords, we can implement a keyword optimization strategy that has the highest probability of success.
We install Google Analytics and other core web and social analytics tools to identify and capitalize on content trends as well as track key metrics, including impressions, website traffic, audience acquisition and engagement, conversion rate, and more.
The SEO-friendly blog posts that we prepare and publish are always based on audience and relevance. Our talented copy writers present the information in the best manner possible; using a consistent personality and voice that delights the audience.
Our copywriters, graphic designers and animators liaise to create the most dynamic content possible in a variety of different formats, such as infographics, videos, motion graphics, blog posts or resource documents.
Kika ensures that your content is widely distributed through website and social outreach, viral promotion, distribution on third party websites and, if necessary, online press release distribution. Most importantly, we make sure it’s perfectly aimed at your target audience.
We’ll provide monthly reports detailing links, traffic, competitor intelligence, content marketing progress and updated scheduling. These reports can become essential tools to adjust your content marketing strategy and develop even more compelling content.
Proven Solutions
Our content marketing efforts are enhanced by robust tools and proprietary systems.
Advanced Analytics
Your Google Analytics is configured beyond its basic setup so we can collect
more advanced data that’s specific to your business. By tracking your data more
accurately, we can extract meaningful insights on ways to drive more traffic,
improve user experience, and optimize your online marketing campaigns.
INCLUDED FEATURES:
- Create multiple views
- Create events (e.g. account creation)
- Define goals (e.g. demo request)
- Implement ecommerce tracking
- Set up content groups
- Clean up parameters
- Create custom alerts
- Filter office IP
Marketing Calendar
Our marketing calendar fosters enhanced collaboration and improved tracking
through the editorial process. It ensures that everyone works from a centralized
schedule to plan, produce and execute new activities and content across various
channels and platforms, all in one single interface.
INCLUDED FEATURES:
- Plan and align marketing campaigns and activities.
- Track product launches, seasonal promotions and other major events.
- Assign writing and other tasks to key team members.
- Create a publishing schedule to maintain consistency.
Marketing Management
We use the most powerful all-in-one web management and business intelligence
platform to manage your digital marketing campaigns. It monitors your online
visibility in real-time and provides key metrics and measurements to help us
audit our campaign efforts and measure its performance.
INCLUDED FEATURES:
- Keyword Research
- Audience Insights
- Competitive Analysis
- Rank Tracking
- Link Building
- Social Media Management
- Content Creation + Distribution
- Content Optimization
Real-Time Performance Dashboard
Our custom-built dashboard displays data-driven insights in real-time so you can
track how well your campaign is performing at any time of the day.
INCLUDED FEATURES:
- Analytics Data: Get detailed stats on campaign performance and website traffic.
- Funnel Analysis: Visualize your entire sales funnel and conversion rates.
- Audience Insights: Identify your customer and how they interact with your site.
- Advanced Filters: Customize your data to access specific insights.
- Multiple Integrations: Get stats from Google solutions and other popular platforms.
- Call Tracking: Keep track of inbound calls led by campaign efforts.
- Download Reports: Generate PDF reports for any date range selected.
- Mobile-Friendly: Access your dashboard from any device.
Status Reports
Our status reports provide timely updates on the progress and results of your
fully-managed strategic and digital marketing campaigns; outlining key data and
metrics, our achievements as well as suggestions for improving performance.
Key Benefits Of Content Marketing
Our professional content marketing services offer unique advantages to your business.
We run your content marketing campaign to position your brand as a thought leader in your industry. By generating creative content we help spread your marketing message and earn quality traffic to your website.
We craft creative content that appeals to your target audience to achieve maximum click-through and conversion rates. Our strategic copywriting helps to convert visitors into paying customers.
Brand awareness happens when someone remembers your brand after previously seeing your logo or name. We help build this awareness ensuring that your content reaches the right audience and provides you with new leads.
We produce captivating and relevant content that creates a more engaging experience on your site and online marketing channels. We build an audience of consistent readers, and foster relationships for better customer acquisition.
Why Kika?
We maximize the investment on your campaign by controlling your marketing budget while ensuring maximum reach to customers who are likely to respond positively. By running targeted campaigns, we are able to stretch our marketing efforts and connect with the right audience at the right moment.
Our team of certified content marketing specialists are adept at crafting and managing custom integrated content marketing solutions for businesses of all sizes and industries. We’re passionate about digital marketing — and ready to build real value for your business. Entrust your content marketing campaign to our certified experts so you can focus on what you do best.
Our content specialists are goal-oriented and bury deep into the essence of what you want to share in order to shape it into a compelling story. We analyze and create content that 100% catered towards your audience and is developed for the purpose of achieving specific marketing objectives.
If you use a photo someone else created without their permission, you could very well be in breach of their image copyright—even if they posted it publicly to Twitter, Facebook, or any other public platform.
We always make sure to have consent for use of content before publishing it. We also protect your video, image and website content by providing copyright notice on your site and using the appropriate Creative Commons License.
We offer flexible content marketing packages designed to fit your business needs. Combine it with any of our other services to scale and streamline your marketing efforts across all channels.
Save 10% when you bundle our content marketing service with one or more of our digital marketing services.
As your agency partner, you can choose how you want to work with us. Whether it’s on a project or ongoing capacity, we are there with you every step of the way.
Frequently Asked Questions
Got more questions? Check out our Support Centre.
Search engine optimization (SEO) is the process of increasing a website’s organic ranking in major search engines for a given list of relevant keyword phrases. This is accomplished by a combination of on-site optimization and off-site optimization techniques, including identifying the keyword phrases that are most beneficial to the website; optimizing the website’s meta-tags and page content; and removing barriers to search engine crawlers.
Whether you are building a new site or improving an old one, SEO plays a major role in optimizing your brand’s digital strategy and footprint. By boosting your search engine ranking, you’ll start to see an increase in the quality and quantity of traffic to your site.
You can expect to see results for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize after about two months. However, SEO is a long-term investment — your traffic rises continuously since more and more search engines index more and more optimized pages of your website. Full results will not be realized until 3-9 months depending on several factors including how strong the competition is in the online market and how new your website is.
It is not possible to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website.
However, we give your website the best chance to achieve top 10 ranking by performing various on-page and off-page techniques to optimize your website organically. You will also need to invest in a suitable link building program for your website before you see visible improvements in rankings.
Technical SEO is meta information like page titles, meta-descriptions and tags. Technical content has an equal part in affecting our clients’ SEO rankings as blog posts or articles, so we want to maintain this just as we would any other content.
We enhance the website HTML coding, fixing the website search engine incompatibilities and errors, applying right meta tags, adjusting keywords density and positioning, internal link structure, improve website navigation structure and URLs.