Services / Brand Development / Brand Name
Personalize your identity with a unique brand name and tagline with our professional brand strategy consulting services.
The words people associate with your brand leave a lasting impression on how they view your business. Choosing the right brand name isn’t always as straightforward as it seems; allow Kika to help. We are experts at delivering distinctive brand names, taglines and slogans that highlight your corporate identity and resonate with your audience.
Core Features of Brand Names
Ensure you deliver a brand that attracts attention and imprints in the minds
of your audience with our feature-rich brand name packages.
We conduct in-depth research to understand what your audience responds to most positively. These findings will allow us to formulate a solid name strategy that best personifies your brand.
You cannot ignore your competitors if you want to build a great brand. We take a deep look at your rival brands so we can craft a value proposition that outshines the competition.
Workshops foster real-time collaboration and encourage creative brainstorming. We gather a diverse group of stakeholders to generate a list of meaningful names aligned to your core values.
Our brand strategists distill the broad scope of possible brand names into the best candidate based on appeal, positioning goals, performance criteria and availability within the sector.
Included Brand Name Services
Create an easily recognizable brand with our tailored range of brand name solutions.
Our brand strategists are experts at coming up with effective corporate names that build long-term strategic value for your business. We make sure it aligns with your brand values and can easily expand into a strong corporate brand architecture.
Every business entity must have a distinct name that legally identifies the organization. It is the name that is used in all contracts and invoices, and also identifies your products and services to your audience. A company’s brand name is not its whole story, but it sets up the story, and nothing will be used more often or for longer than your corporate brand name.
Our brand strategists know how to create unique product brand names that fit within your broader brand name umbrella while telling its own unique story to your audience.
Naming the goods and services that your company sells is an emotional process. When you’re naming a new product or an entire product line, it needs to be something that people can easily understand and remember while also staying true to your corporate brand. By doing so, it helps to anchor the name in the minds of your consumers and provide depth to the inner workings of your brand. The result is a name that builds brand recognition and consumer loyalty for your business.
Our brand strategists are experts at building distinctive brand names that align the goals of the division with the brand guidelines of the parent company.
Coming up with a brand name for a new corporate division is a tricky task. It takes creativity to translate the corporate brand down to a divisional level but, armed with the proper information, a successful divisional brand name can be established.
We achieve this by measuring the existing brand equity of the parent company brand and the division itself. The result is a strong brand name that appeals to the division’s market segments, and that is also supported by the broader promise of the parent company.
Our brand strategists work closely with you to develop a memorable tagline that can stand the test of time. We make sure that it captures the essence of your brand and positions your company in the market for a maximum return on your investment.
A brand tagline distils your brand promise into a short, powerful phrase. It communicates your brand’s reason for being and is associated with your company name and logo. Taglines are important because it crystallizes in a few short words who you are, what you stand for, and what makes you special.
An example of a brand tagline is Nike’s “Just Do It.”
Our brand strategists are there to support the promotion of your product or campaign with an original brand slogan. We make sure that it elevates your brand message and communicates your value proposition to your audience.
Brand slogans are the advertising tagline that conveys the brand’s spirit in the shortest way possible. They are more flexible than a brand tagline and may change regularly according to the campaign or product.
An example of a brand slogan is Nike’s “Inspiration and Innovation for Every Athlete in the World.”
Frequently Asked Questions
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Search engine optimization (SEO) is the process of increasing a website’s organic ranking in major search engines for a given list of relevant keyword phrases. This is accomplished by a combination of on-site optimization and off-site optimization techniques, including identifying the keyword phrases that are most beneficial to the website; optimizing the website’s meta-tags and page content; and removing barriers to search engine crawlers.
Whether you are building a new site or improving an old one, SEO plays a major role in optimizing your brand’s digital strategy and footprint. By boosting your search engine ranking, you’ll start to see an increase in the quality and quantity of traffic to your site.
You can expect to see results for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize after about two months. However, SEO is a long-term investment — your traffic rises continuously since more and more search engines index more and more optimized pages of your website. Full results will not be realized until 3-9 months depending on several factors including how strong the competition is in the online market and how new your website is.
It is not possible to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website.
However, we give your website the best chance to achieve top 10 ranking by performing various on-page and off-page techniques to optimize your website organically. You will also need to invest in a suitable link building program for your website before you see visible improvements in rankings.
Technical SEO is meta information like page titles, meta-descriptions and tags. Technical content has an equal part in affecting our clients’ SEO rankings as blog posts or articles, so we want to maintain this just as we would any other content.
We enhance the website HTML coding, fixing the website search engine incompatibilities and errors, applying right meta tags, adjusting keywords density and positioning, internal link structure, improve website navigation structure and URLs.
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