{"id":9888,"date":"2023-01-10T20:02:28","date_gmt":"2023-01-10T13:02:28","guid":{"rendered":"https:\/\/www.kika.ca\/kb\/?post_type=docs&#038;p=9888"},"modified":"2023-07-07T07:03:14","modified_gmt":"2023-07-07T00:03:14","password":"","slug":"marketing-calendar","status":"publish","type":"docs","link":"https:\/\/kika.ca\/kb\/docs\/marketing-calendar\/","title":{"rendered":"Marketing Calendar"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;143949&#8243; el_class=&#8221;betterdocs-text&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;149351&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;]<span style=\"font-weight: 400;\">A marketing calendar is an invaluable tool for businesses that want to stay organized, plan ahead, and measure their performance over time. It provides the foundation around which we plan, build and activate targeted promotional activities across traditional and non-traditional channels. It also helps us to organize and plan key dates related to your marketing strategy and campaigns, including:<\/span>\r\n\r\n&nbsp;\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company Events (e.g. meetings, webinars, workshops, fundraisers, etc.)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company News (e.g. new product launch, new service offering, quarterly financials, sales milestones, customer case studies, etc.)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company Promotions (e.g. special offers, discounts, contests, etc.)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry Events (e.g. trade shows, conferences, etc.)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry News (i.e. new trends, regulations, innovations, etc.)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry Promotions (e.g. special offers, discounts, contests, etc.)<\/span><\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">You can view your marketing calendar by locating the \u2018Milestones\u2019 tab under your <\/span><a href=\"https:\/\/kika.ca\/kb\/docs\/project-management-calendar\/\"><span style=\"font-weight: 400;\">Project Management Calendar<\/span><\/a><span style=\"font-weight: 400;\">, and then by switching to the \u2018Calendar\u2019 view.\u00a0<\/span>\r\n\r\n<img decoding=\"async\" class=\"alignleft size-full wp-image-9889\" src=\"https:\/\/www.kika.ca\/kb\/wp-content\/uploads\/2023\/01\/unnamed.png\" alt=\"\" width=\"1600\" height=\"878\" srcset=\"https:\/\/kika.ca\/kb\/wp-content\/uploads\/2023\/01\/unnamed.png 1600w, https:\/\/kika.ca\/kb\/wp-content\/uploads\/2023\/01\/unnamed-300x165.png 300w, https:\/\/kika.ca\/kb\/wp-content\/uploads\/2023\/01\/unnamed-1024x562.png 1024w, https:\/\/kika.ca\/kb\/wp-content\/uploads\/2023\/01\/unnamed-768x421.png 768w, https:\/\/kika.ca\/kb\/wp-content\/uploads\/2023\/01\/unnamed-360x198.png 360w, https:\/\/kika.ca\/kb\/wp-content\/uploads\/2023\/01\/unnamed-1536x843.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;143949&#8243; el_class=&#8221;betterdocs-text&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;149351&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;]A marketing calendar is an invaluable [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[352],"doc_tag":[],"knowledge_base":[299],"class_list":["post-9888","docs","type-docs","status-publish","hentry","doc_category-project-essentials","knowledge_base-kika-faq"],"year_month":"2026-07","word_count":191,"total_views":"692","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"kika.dev","author_nicename":"admin","author_url":"https:\/\/kika.ca\/kb\/author\/admin\/"},"doc_category_info":[{"term_name":"Project Essentials","term_url":"https:\/\/kika.ca\/kb\/knowledge-base\/kika-faq\/project-essentials\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Calendar | Kika Knowledge Base<\/title>\n<meta name=\"description\" content=\"Stay on top of your marketing initiatives with Kika&#039;s marketing calendar tool. 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