{"id":9428,"date":"2022-10-24T12:57:30","date_gmt":"2022-10-24T05:57:30","guid":{"rendered":"https:\/\/kikav6-support.kikalab.ca\/?post_type=docs&#038;p=9428"},"modified":"2022-10-25T03:17:58","modified_gmt":"2022-10-24T20:17:58","password":"","slug":"content-optimization","status":"publish","type":"docs","link":"https:\/\/kika.ca\/kb\/docs\/content-optimization\/","title":{"rendered":"Content Optimization"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;510809&#8243; el_class=&#8221;betterdocs-text&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;529730&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;]\r\n<h2>Content Optimization<\/h2>\r\n<span style=\"font-weight: 400;\">In order for a website&#8217;s existing page content to become search engine friendly it needs to be optimized while remaining appealing to the reader. This includes adding content related keywords and updating existing keywords so that the site ranks high when search engines crawl it. Some pages may only require a small amount of editing or none at all, whereas others may need a more extensive rewrite.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The key to creating content that is optimized for SEO is to ensure that the content on the client\u2019s site is directly related with the keywords they are targeting. This includes optimizing the site\u2019s <\/span><b>text<\/b><span style=\"font-weight: 400;\">, <\/span><b>images<\/b><span style=\"font-weight: 400;\"> and <\/span><b>videos<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">When users click on a search results, they are clicking on them with the intention of finding information that directly relates to that keyword. If the content isn\u2019t matching up with the keywords we are ranking for,\u00a0 users are far more likely to leave a site without ever converting. This is not an ideal scenario when it comes to optimizing our clients\u2019 website.<\/span>\r\n<h2><b>Instructions<\/b><\/h2>\r\n<strong>See <a href=\"https:\/\/drive.google.com\/file\/d\/14L3ydGmJ0JH8sazocaNAVoejqiIRN2vN\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\">video tutorial<\/a><\/strong>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select 1-2 web pages or blog posts to optimize.<\/span>\r\n<ol style=\"list-style-type: lower-alpha;\">\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/www.semrush.com\/content-audit\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Semrush Content Audit<\/span><\/a><span style=\"font-weight: 400;\"> tool to find potential pages.<\/span>\r\n<ul>\r\n \t<li aria-level=\"1\"><i><span style=\"font-weight: 400;\">If you\u2019re sure that the page\/article needs no changes, set its status to &#8220;Analyzed&#8221; This will help you see the amount of work undertaken.<\/span><\/i><\/li>\r\n \t<li aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u00a0If you want to make changes to the page\/article and know how those changes will affect it, set its status to &#8220;In progress&#8221; We will track changes in the page\/article\u2019s content every day. Once we detect changes, we will start tracking the article\u2019s metrics on a daily basis. This will allow you to easily monitor you article\u2019s performance dynamics.<\/span><\/i><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ol>\r\n<\/li>\r\n \t<li><span style=\"font-weight: 400;\">Find keywords relevant to selected page(s)<\/span>\r\n<ol style=\"list-style-type: lower-alpha;\">\r\n \t<li><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/docs.google.com\/presentation\/d\/1C6NDbkNv_5e00r2JnKIcNUYARJDZ5DDYsLdpXjP8E2M\/edit#slide=id.g3d8dc3fb91_0_97\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Semrush Keyword Magic tool<\/span><\/a><\/li>\r\n<\/ol>\r\n<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize selected page(s)<\/span>\r\n<ol style=\"list-style-type: lower-alpha;\">\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use the <\/span><a href=\"https:\/\/docs.google.com\/document\/d\/17UR_apO1UELLEjA4CTG1JaPK_tR7J6HUSwE8b6b8mco\/edit\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Content Optimization template<\/span><\/a><span style=\"font-weight: 400;\"> to integrate the selected page\u2019s existing content.\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/docs.google.com\/presentation\/d\/1C6NDbkNv_5e00r2JnKIcNUYARJDZ5DDYsLdpXjP8E2M\/edit#slide=id.g3d8dc3fb91_0_213\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Semrush On-page SEO Checker<\/span><\/a><span style=\"font-weight: 400;\"> for suggestions and ideas<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Create Schema markups and rich snippets\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Optimize headings, image tags and meta tags with target keywords.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Improve content structure and add subheadings<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Enrich the page&#8217;s content with semantic keywords<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Enrich content with images and\/or videos<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Review technical issues<\/span>\r\n<ul>\r\n \t<li><i><span style=\"font-weight: 400;\">Check for duplicate content<\/span><\/i><\/li>\r\n \t<li><i><span style=\"font-weight: 400;\">Check if page is not blocked from crawling<\/span><\/i><\/li>\r\n \t<li><i><span style=\"font-weight: 400;\">Check if the page content is long enough<\/span><\/i><\/li>\r\n \t<li><i><span style=\"font-weight: 400;\">Check that there is no keyword stuffing in &lt;title&gt;, &lt;h1&gt;, &lt;body&gt; and &lt;meta&gt; tags.<\/span><\/i><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Restructure\/add internal links that point to this page <i>Incorporate an internal linking structure, especially between relevant blogs and target pages to ensure that all pages create an internal &#8216;web&#8217; to help increase SEO.<\/i><\/span><\/li>\r\n<\/ol>\r\n<\/li>\r\n \t<li><span style=\"font-weight: 400;\">Provide additional recommendations to client<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">User Experience examples:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Page loads quickly<\/span><\/i><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Page has a low bounce rate.<\/span><\/i><\/li>\r\n \t<li aria-level=\"2\"><i><span style=\"font-weight: 400;\">Time spent on this page is high<\/span><\/i><\/li>\r\n \t<li aria-level=\"2\"><i><span style=\"font-weight: 400;\">Click through rate is high<\/span><\/i><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Content Length examples:<\/span>\r\n<ul>\r\n \t<li><i><span style=\"font-weight: 400;\">Content is long enough when compared to domains that rank in top 10 for the target keyword<\/span><\/i><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ol>\r\n<\/li>\r\n \t<li><span style=\"font-weight: 400;\">Proofread and integrate content on website<\/span>\r\n<ol style=\"list-style-type: lower-alpha;\">\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/docs.google.com\/presentation\/d\/1C6NDbkNv_5e00r2JnKIcNUYARJDZ5DDYsLdpXjP8E2M\/edit#slide=id.g3d8dc3fb91_0_485\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO Writing Assistant<\/span><\/a><span style=\"font-weight: 400;\"> to validate the updates.<\/span><\/li>\r\n<\/ol>\r\n<\/li>\r\n \t<li><span style=\"font-weight: 400;\">Earn backlinks from more sources<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add target URL(s) to Semrush<\/span>\r\n<ol style=\"list-style-type: lower-alpha;\">\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Add target URLs to &#8220;In Progress&#8221; in <\/span><a href=\"https:\/\/www.semrush.com\/content-audit\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Semrush Content Audit<\/span><\/a><span style=\"font-weight: 400;\"> tool<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Add target URLs to <\/span><a href=\"https:\/\/www.semrush.com\/post-tracking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Semrush Post Tracking<\/span><\/a>\r\n<ul>\r\n \t<li><i><span style=\"font-weight: 400;\">Add the optimized page URL to the &#8220;Content Optimization&#8221; group<\/span><\/i><\/li>\r\n \t<li><i><span style=\"font-weight: 400;\">Add the target keywords and review suggested keywords<\/span><\/i><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n<h2><b>What To Optimize?<\/b><\/h2>\r\n<b>Heading Tags<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Heading tags are the second most important on-page SEO factor that we can use to get better ranking. They tell search engines that this is the main title of the page. It is an incredibly powerful tool and Google takes it seriously, providing it is substantiated by the page&#8217;s content. In other words, the words in the h1 title tag should also appear in the main text. Using the h1 tag is an excellent way to optimize a page for specific keywords.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Here is how we use the h1 tag: &lt;h1&gt;Main keyword&lt;\/h1&gt;<\/span>\r\n\r\n<span style=\"font-weight: 400;\">We should also use the h2 and h3 tags for sub-headings, making the page\u2019s content hierarchical.<\/span>\r\n\r\n<b>Contextual Keywords<\/b>\r\n\r\n<span style=\"font-weight: 400;\">The targeted keywords should appear in the main body of the text reasonably frequently without overdoing it: a page that is stuffed with keywords destroys the credibility of a website and is easily identified by Google as spam. Putting keywords at the beginning of the page, in most of the paragraphs, and somewhere near the end will be quite sufficient. The copy should also incorporate the keywords located in title tags. Do not forget the importance of using synonyms too.\u00a0<\/span>\r\n\r\n<b>Bolded Text<\/b>\r\n\r\n<span style=\"font-weight: 400;\">When we bold, italicize or underline a word, Google assumes that this is one of the keywords. We should therefore bold, italicize or underline some of the keywords on the client\u2019s page.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Be very careful, because this can also work against us: if we use bold, italics or underlining on words that are not keywords, we will confuse Google and will weaken the effect of these tags on real keywords.<\/span>\r\n\r\n<b>Anchor Text<\/b>\r\n\r\n<span style=\"font-weight: 400;\">One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">As a result, never construct a sentence around a link phrase, such as: \u201cclick here for more information.\u201d Write the sentence as we normally would, and place the link anchor on the keyword or phrase that best describes the additional content.\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Poor<\/b><\/li>\r\n<\/ul>\r\n<i><span style=\"font-weight: 400;\">Click here for more information on link underlines<\/span><\/i><i><span style=\"font-weight: 400;\">.<\/span><\/i>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better<\/b><\/li>\r\n<\/ul>\r\n<i><span style=\"font-weight: 400;\">For universal usability, use link underlines<\/span><\/i><i><span style=\"font-weight: 400;\"> to ensure that all users can identify links.<\/span><\/i>\r\n\r\n<span style=\"font-weight: 400;\">Also read: <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/moz.com\/learn\/seo\/anchor-text<\/span><\/a>\r\n<h2>Tools &amp; Resources<\/h2>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_accordion sign=&#8221;plus&#8221; el_id=&#8221;footer-accordion&#8221;][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Video Guide&#8221; tab_id=&#8221;1656057617122-2-71663079925518&#8243; slug=&#8221;SERP Preview Tool&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;133756&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;]Content Optimization\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/14L3ydGmJ0JH8sazocaNAVoejqiIRN2vN\/view?usp=sharing\"><span style=\"font-weight: 400;\">Video Tutorial<\/span><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;510809&#8243; el_class=&#8221;betterdocs-text&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;529730&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;] Content Optimization In order for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[307],"doc_tag":[],"knowledge_base":[],"class_list":["post-9428","docs","type-docs","status-publish","hentry","doc_category-on-page-seo"],"year_month":"2026-06","word_count":1058,"total_views":"535","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"kika.dev","author_nicename":"admin","author_url":"https:\/\/kika.ca\/kb\/author\/admin\/"},"doc_category_info":[{"term_name":"On-Page SEO","term_url":"https:\/\/kika.ca\/kb\/knowledge-base\/kika-team\/on-page-seo\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Optimization - Kika Knowledge Base<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kika.ca\/kb\/docs\/content-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Optimization - Kika Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_height_percent=&#8221;0&#8243; 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