{"id":9424,"date":"2022-10-20T09:33:41","date_gmt":"2022-10-20T02:33:41","guid":{"rendered":"https:\/\/kikav6-support.kikalab.ca\/?post_type=docs&#038;p=9424"},"modified":"2022-10-25T03:39:54","modified_gmt":"2022-10-24T20:39:54","password":"","slug":"conversion-rate-optimization","status":"publish","type":"docs","link":"https:\/\/kika.ca\/kb\/docs\/conversion-rate-optimization\/","title":{"rendered":"Conversion Rate Optimization"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;510809&#8243; el_class=&#8221;betterdocs-text&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;202860&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;]\r\n<h2><b>Conversion Rate Optimization<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">Driving traffic is one thing, focusing on keywords that convert is another. Our dev team implements conversion strategies to help maximize the visitors that are currently coming to our clients\u2019 site.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">It is important to closely monitor how visitors are interacting with our clients\u2019 content. With analytics and data from our tools, we can identify opportunities to improve conversion rates and increase leads.<\/span>\r\n<h2><b>Included<\/b><\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Call to action optimization<\/span><\/li>\r\n<\/ul>\r\n<i><span style=\"font-weight: 400;\">Enhance buttons and forms and other low-in-the-funnel design elements that might make or break the sale.\u00a0<\/span><\/i>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics goals setup<\/span><\/li>\r\n<\/ul>\r\n<i><span style=\"font-weight: 400;\">Set up goals (e.g. fill out a form, purchase an item, call a number, etc) so we can track which pages are converting the most as well as track the progress of our campaign efforts based on these goals.<\/span><\/i>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Heatmap implementation<\/span><\/li>\r\n<\/ul>\r\n<i><span style=\"font-weight: 400;\">Based on the client\u2019s plan, create a free <\/span><\/i><a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Microsoft Clarity<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> account or they can also create paid accounts via <\/span><\/i><a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">HotJar<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> or <\/span><\/i><a href=\"https:\/\/mouseflow.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Mouseflow<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, whichever they prefer.\u00a0<\/span><\/i>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website call tracking setup<\/span><\/li>\r\n<\/ul>\r\n<i><span style=\"font-weight: 400;\">Based on the client\u2019s plan, implement <\/span><\/i><a href=\"https:\/\/callrail.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">CallRail<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> on their website.<\/span><\/i>\r\n<h2>Tools &amp; Resources<\/h2>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_accordion sign=&#8221;plus&#8221; el_id=&#8221;footer-accordion&#8221;][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Google SERP&#8221; tab_id=&#8221;1656057617122-2-71663079925518&#8243; slug=&#8221;Microsoft Clarify&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;113889&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;]Optimize your page&#8217;s appearance in Google search results using <a href=\"https:\/\/www.portent.com\/serp-preview-tool\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SERP Preview Tool<\/span><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;510809&#8243; el_class=&#8221;betterdocs-text&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;202860&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;] Conversion Rate Optimization Driving traffic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[307],"doc_tag":[],"knowledge_base":[],"class_list":["post-9424","docs","type-docs","status-publish","hentry","doc_category-on-page-seo"],"year_month":"2026-06","word_count":299,"total_views":"641","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"kika.dev","author_nicename":"admin","author_url":"https:\/\/kika.ca\/kb\/author\/admin\/"},"doc_category_info":[{"term_name":"On-Page SEO","term_url":"https:\/\/kika.ca\/kb\/knowledge-base\/kika-team\/on-page-seo\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion Rate Optimization - Kika Knowledge Base<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kika.ca\/kb\/docs\/conversion-rate-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion Rate Optimization - Kika Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_height_percent=&#8221;0&#8243; 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