{"id":9379,"date":"2022-10-12T09:15:42","date_gmt":"2022-10-12T02:15:42","guid":{"rendered":"https:\/\/kikav6-support.kikalab.ca\/?post_type=docs&#038;p=9379"},"modified":"2022-10-12T09:18:54","modified_gmt":"2022-10-12T02:18:54","password":"","slug":"url-optimization","status":"publish","type":"docs","link":"https:\/\/kika.ca\/kb\/docs\/url-optimization\/","title":{"rendered":"URL Optimization"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;510809&#8243; el_class=&#8221;betterdocs-text&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;193493&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;]\r\n<h2>Metadata Creation<\/h2>\r\n<span style=\"font-weight: 400;\">How a URL is structured affects the way search engines wil rank the website. They want to reward sites that provide great experiences for visitors. To make sure people can find the information they need within 1 or 2 clicks, you\u2019ll want to streamline the website\u2019s URL structure.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Also read: <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/url\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/moz.com\/learn\/seo\/url<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span>\r\n<h2>Featured Tools<\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yoast SEO<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom coding (if applicable)<\/span><\/li>\r\n<\/ul>\r\n<h2>Instructions<\/h2>\r\n<span style=\"font-weight: 400;\">When we first set up the campaign, we focus on optimizing the URL structure for the targeted web pages. Once we are in the management phase, URLs can be updated for the other pages as time permits.<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize the website\u2019s directory paths and files names so they can be searched and indexed by search engines.\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limit the number of directory levels from domain to file. Only link to the most important pages, and from there, link to the other pages deeper in the site.\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Change all dynamic URLs to static URLs<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use descriptive URLs and separate URL keywords with no more than 2-3 hyphens<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specify the language code in the URL e.g. mywebsite.com\/fr\/mycontent.html<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use 301 redirects if renaming pages<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create an HTML sitemap<\/span><\/li>\r\n<\/ol>\r\n<h2>Tools &amp; Resources<\/h2>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_accordion sign=&#8221;plus&#8221; el_id=&#8221;footer-accordion&#8221;][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;SERP Preview Tool&#8221; tab_id=&#8221;1656057617122-2-71663079925518&#8243; slug=&#8221;SERP Preview Tool&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;113889&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;]Optimize your page&#8217;s appearance in Google search results using <a href=\"https:\/\/www.portent.com\/serp-preview-tool\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SERP Preview Tool<\/span><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;510809&#8243; el_class=&#8221;betterdocs-text&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;193493&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;] Metadata Creation How a URL [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[307],"doc_tag":[],"knowledge_base":[],"class_list":["post-9379","docs","type-docs","status-publish","hentry","doc_category-on-page-seo"],"year_month":"2026-06","word_count":322,"total_views":"535","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"kika.dev","author_nicename":"admin","author_url":"https:\/\/kika.ca\/kb\/author\/admin\/"},"doc_category_info":[{"term_name":"On-Page SEO","term_url":"https:\/\/kika.ca\/kb\/knowledge-base\/kika-team\/on-page-seo\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>URL Optimization - Kika Knowledge Base<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kika.ca\/kb\/docs\/url-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"URL Optimization - Kika Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_height_percent=&#8221;0&#8243; 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