{"id":9367,"date":"2022-10-12T08:18:26","date_gmt":"2022-10-12T01:18:26","guid":{"rendered":"https:\/\/kikav6-support.kikalab.ca\/?post_type=docs&#038;p=9367"},"modified":"2022-10-12T09:07:20","modified_gmt":"2022-10-12T02:07:20","password":"","slug":"on-page-seo-section-intro","status":"publish","type":"docs","link":"https:\/\/kika.ca\/kb\/docs\/on-page-seo-section-intro\/","title":{"rendered":"Section Intro"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;510809&#8243; el_class=&#8221;betterdocs-text&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;115373&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;]\r\n<h2>Section Intro<\/h2>\r\n<span style=\"font-weight: 400;\">On-Site (or On-Page) Optimization is all about influencing the ranking of the client\u2019s website by optimizing elements that are located on the website itself. Ethical and proven SEO techniques are used to optimize the client\u2019s website, which includes using approved SEO standards set forth by Google.<\/span>\r\n\r\n<strong>In This Section<\/strong>\r\n<ul>\r\n \t<li>Metadata Creation<\/li>\r\n \t<li>URL Optimization<\/li>\r\n \t<li>Content Optimization<\/li>\r\n \t<li>Image Optimization<\/li>\r\n \t<li>Conversion Rate Optimization<\/li>\r\n \t<li>Content Creation<\/li>\r\n \t<li>Production Management<\/li>\r\n<\/ul>\r\n<h2 id=\"1-toc-title\" class=\"betterdocs-content-heading\">Tools &amp; Resources<\/h2>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_accordion sign=&#8221;plus&#8221; el_id=&#8221;footer-accordion&#8221;][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Project Manual \/ Documents&#8221; tab_id=&#8221;1656057617122-2-71663079925518&#8243; slug=&#8221;Project Manual Documents&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;158575&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;]<b>Folder Path:<\/b>\r\n\r\n<span style=\"font-weight: 400;\">My Drive &gt; KIKA (SHARED) &gt; 02 PROJECTS &gt; [CLIENT] &gt;\u00a0<\/span><span style=\"font-weight: 400;\">07 ONLINE &gt; SEO &gt; <\/span><a href=\"https:\/\/drive.google.com\/drive\/folders\/1cp5eUGwKkvQ2m-NYMo-jHEPlxzimsOcB\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">06 ON-PAGE<\/span><\/a>\r\n\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;510809&#8243; el_class=&#8221;betterdocs-text&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;115373&#8243; el_class=&#8221;link-blue underlink line-out line-blue&#8221;] Section Intro On-Site (or On-Page) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[307],"doc_tag":[],"knowledge_base":[],"class_list":["post-9367","docs","type-docs","status-publish","hentry","doc_category-on-page-seo"],"year_month":"2026-06","word_count":200,"total_views":"516","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"kika.dev","author_nicename":"admin","author_url":"https:\/\/kika.ca\/kb\/author\/admin\/"},"doc_category_info":[{"term_name":"On-Page SEO","term_url":"https:\/\/kika.ca\/kb\/knowledge-base\/kika-team\/on-page-seo\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Section Intro - Kika Knowledge Base<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kika.ca\/kb\/docs\/on-page-seo-section-intro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Section Intro - Kika Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_height_percent=&#8221;0&#8243; 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